Barcelona - Madrid

The right portrait opens the right doors

My headshots and portraits are designed to project your vision with clarity, reinforce your leadership and build trust. In this competitive world, your image is more than a photo — it's your personal brand.

Portraits that speak for you

Project authority with ease

Convey presence, confidence, and vision. Position yourself as a trusted voice in your field.

Boost your brand where it matters most

Portraits crafted to stand out on LinkedIn, corporate websites, and social media. Visibility with purpose and strategy.

Make your image your signature

An authentic portrait that reflects who you truly are will set you apart in a world full of empty noise.

Earn instant credibility

A well-crafted image communicates professionalism, warmth, and confidence—before you even speak.

Some people follow the times
Others shape them

CEOs and Executives

Leaders of teams and brands who want to project confidence, clarity, and authenticity.

Public Figures and Creatives

A personal image that’s coherent, inspiring, and purposeful—designed to awaken their audience.

Professionals

Those who need a powerful image to stand out on LinkedIn, in interviews, and in new career challenges—with visuals aligned to their goals.

Expert Consultants

Their portrait is the gateway to trust, connection, and closing deals.

Check Out our work

Mira Shemtov
Executive Sales Manager
Sebastian Peck
Partner, Kompas VC
Pere Navarro
President ZFBarcelona, Barcelona.
Marie Colomb
Actress
Ferrán Adriá
Chef
Gloria Méndez
Writer
Richard Taubinger
CMO Eckart Thole
Alessandra Bianco
Lavazza Group Corporate Communication Director
Adam Gainsbourg
Astrologer
África García
Top Model
Alinghi Race Team
Manuel Vilas
Writer
Ana Rossolovich
Model
Delia Malo
Graphic Designer
Nicol Apolonio
Model
Enrique Arce
Actor, Money Heist
Claudia Riera
Actress

Helping your goals

Headshot of a Public Relations for luxury hotel

Headshot Essentials

Your best image, without the fuss.

Perfect for those who need a professional, effective photo—fast. A streamlined process that delivers a sharp, confident image ready for all your key platforms.

>> Clean and professional portrait.
>> Efficient, no-hassle process.
>> Delivered within 48 hours.

Headshot of Executive of Sales in American way without shadows.

Headshot Premium

Presence, style, and strategy.

A tailored photographic experience designed for leaders and top professionals. I help you express confidence, authenticity, and personal style with expert guidance and attention to detail.

>> Authoritative, refined image.
>> Style and expression variations.
>> Personalized, strategic direction

Portrait of business man on editorial mood for hub of technology in Barcelona

Professional Portrait

Beyond the headshot: character and connection.

A creative experience that results in portraits with nuance and emotional depth. Ideal for websites, corporate profiles, interviews, or editorial features.

>> Portraits with personality and depth.
>> Creative and technical direction.
>> Variety of poses, compositions, and gestures.

Portrait of CMO Eckart Thoel in relaxing actitud

Editorial Portrait

Visual storytelling with identity.

For creators, performers, and public figures who communicate through emotion and narrative. Where image and message go hand in hand.

>> Editorial-style art direction.
>> Expressive light and composition.
>> Timeless imagery centered on identity and gaze.

Arty Portrait of well known writer in atmospheric enviorement

Author Portrait

A portrait as a piece of art.

A high-end experience focused on creating unique images worthy of display—at home, in the office, or as a personal statement.

>> Artistic and concept-driven approach.
>> Directed and edited with an author’s vision.

Corporate founders of building solar technological company in Denmark

Groups

A cohesive image with character.

For teams and organizations seeking a unified, professional visual identity that reflects their brand values and personality.

>>Distinct yet cohesive portraits.
>> Creative direction tailored to each person.
>> Consistent aesthetic across all images.

Corporate photography in a big event

Events

Visibility and impact through photography.

Corporate events, team gatherings, or brand presentations documented with an editorial and agile approach—perfect for communications and reputation-building.

>> Key moments and refined details.
>> Documentary style with visual polish.
>> Fast delivery for PR and internal comms.

Additional Services

Makeup

Makeup is highly recommended, especially for women, and having a professional makeup artist on set can make a real difference.

Hair & Grooming

Just come with your hair styled the way you’d like to see yourself in the photos. If you booked the makeup service, they can also help with your hair.

Style

Bring whatever you want in your suitcase, we love to experiment. You can change outfits as many times as you like during the session.

A great portrait is never an accident. It’s the result of thoughtful effort and a clear process designed to create impact.

About

25 years of portrait photography

I’ve always been drawn to the idea of helping someone feel seen and represented in an image. I’m fascinated by what makes each person unique—and how they relate to their inner world and the one around them.

My name is Julio Bárcena, and I work with leaders, creators, and people with purpose. My approach is direct, yet attentive. I look for the subtle details that often go unnoticed—those that reveal emotion, thought, and aspiration.

Every portrait is a chance to see yourself from a different perspective. To show what makes you stand out, to connect with your audience, or to claim your space in the world.

And it all begins with a conversation—about who you are, what you do, and how you want to be seen.

Testimonies

FAQ

No. I’ll guide you throughout the session. Together, we’ll find the expressions that best communicate your personality or brand.

I’ll send you personalized recommendations. You can also reach out beforehand to pack with confidence and purpose.

It depends on the type of session. Portrait sessions last around 3–4 hours. Headshot sessions take about 30 minutes. We always allow time for the unexpected—sometimes that’s when the magic happens.

I can help you select them in person, or you can do it online with feedback from me. We’ll choose the best ones together.

It’s not mandatory, but it’s highly recommended. A professional knows how to prepare your skin under studio lights. If you’d like, I can include this service.

One week after you’ve selected your final images. If you need them sooner, let’s talk—we can often speed things up.

That’s more common than you might think. I work with sensitivity and care to make sure you feel comfortable and truly seen in the images.

Yes. Your images will be optimized for various self-promotion platforms like LinkedIn, your website, press features or printed formats. If you have a specific use in mind, let me know before the shoot.

Absolutely. That’s what the process is for. The pre-session interview will help bring clarity and direction.

I’m based in Barcelona and Madrid, but I can travel for specific assignments. Just ask—no strings attached.

You have up to one year to request additional images after the session. I’ll guide you through the selection just like the first time.